Women's Wellness werkz
Women’s Wellness Werkz is a holistic massage studio founded in November 2021, dedicated to nurturing women and mothers through every stage of motherhood. They combine traditional and modern massage techniques into a unique protocol designed to relieve pain, restore vitality and support long-term wellbeing. Their therapists are carefully selected, highly qualified and trained to deliver consistent, compassionate service. The mission is to honour women’s contribution by providing accessible, rejuvenating care, helping them feel healthy, beautiful and empowered.
Target Market Analysis (Personas)
The "Pantang-Perfect" New Mum (Malay Persona)
Profile:
Backstory:
Pain Points:
Nurul Ain, age 29 works in Administrative Executive in the Civil Service
Status: First-time mother (gave birth 2 weeks ago)
Status: First-time mother (gave birth 2 weeks ago)
Backstory:
Nurul is deeply connected to her roots and insists on following traditional Malay confinement practices (pantang) strictly to ensure her long-term health. However, she lives in a modern HDB BTO flat away from her parents and finds it overwhelming to source authentic supplies and services while caring for a newborn alone during the day.
Pain Points:
Authenticity vs. Convenience: She wants traditional Urut (massage), Bengkung (binding), and Jamu (herbal remedies) but struggles to find a single, trusted provider who offers the "full package" delivered to her doorstep.
Privacy & Modesty: As a hijabi, she is highly concerned about the privacy and modesty of the therapist entering her home.
Fatigue: She is sleep-deprived and cannot spend hours browsing complicated websites or calling multiple vendors.
Website Features For Persona
"Confinement Care" Bundle Page: A dedicated section for "Postnatal Packages" that clearly lists inclusions like Tungku (heated stone therapy), Bengkung binding services, and Jamu paste application.
Therapist Profiles with Photos: A "Meet Our Therapists" page showing the team in professional, modest uniforms (like the teal one in the photo). This builds trust regarding professionalism and modesty.
WhatsApp Integration: A floating WhatsApp button for quick inquiries. Nurul prefers texting over email or calling because she’s often breastfeeding or holding a sleeping baby.
Halal/Muslim-Friendly Badge: Clearly displayed icons indicating that massage oils and Jamu products used are plant-based, Halal-certified, or wudu-friendly.
The "Efficiency-First" Corporate Mum (Chinese Persona)
Profile: Clara Tan, age 36 works as a Banking Relationship Manager
Status: Pregnant with her second child (32 weeks)
Status: Pregnant with her second child (32 weeks)
Backstory:
Pain Points:
Clara is a high-functioning career woman who plans to work until her due date. She views pregnancy as a project to be managed efficiently. She is experiencing severe back pain and water retention (edema) from sitting at a desk all day. She is skeptical of "mystical" wellness claims and prefers science-backed therapies.
Pain Points:
Time Scarcity: She has zero tolerance for slow booking processes. If she can't book a slot in 2 minutes, she leaves.
Physical Discomfort: She suffers from specific issues: lower back pain and swollen ankles. She needs targeted relief, not just "relaxation."
Skepticism: She worries about the safety of prenatal massage and needs assurance that the therapists are certified and medically aware of contraindications.
Website Features For Persona
24/7 Real-Time Booking System: A calendar feature that allows her to see live availability and book a slot instantly (e.g., "Book Now for Saturday, 2 PM") without waiting for a confirmation callback.
"Science of Wellness" Section: A blog or FAQ section explaining the medical benefits of prenatal massage (e.g., lymphatic drainage for edema, cortisol reduction) rather than just spiritual benefits.
Certification Badges: Footer logos displaying relevant certifications (e.g., CIBTAC, ITEC, or WSQ certified) to establish immediate authority and safety.
Specific "Pain Relief" Service Menu: Instead of generic names, list services like "Anti-Edema Leg Therapy" or "Lower Back Release" so she knows exactly what she is buying.
The "Holistic & Natural" Seeker (Indian Persona)
Profile: Priya Menon age: 45 works as a Freelance Graphic Designer & Yoga Instructor Status: Perimenopausal / General Wellness
Backstory:
Priya is entering a new phase of life and is noticing hormonal shifts, slower metabolism, and higher stress levels. She grew up with Ayurvedic traditions (oil baths, herbal heating) and is looking for a wellness partner that respects these ancient principles but offers them in a clean, modern, spa-like environment. She avoids synthetic chemicals and strong artificial fragrances.
Pain Points:
Chemical Sensitivity: She is wary of cheap massage oils that use mineral oil or synthetic fragrances. She wants premium, natural carrier oils (like sesame or coconut) and essential oils.
Need for Warmth: She often feels "cold" and lethargic (an imbalance in Vata dosha) and seeks treatments that generate heat and deep relaxation.
Long-Term Relationship: She isn't looking for a one-off massage; she wants a wellness plan or membership to maintain her health over the coming years.
Website Features For Persona
"Our Ingredients" Page: A transparent page listing the specific oils and herbs used. Mentions of "Cold-pressed Sesame Oil," "Lemongrass," or "Ayurvedic-inspired blends" will be a huge hook.
Membership/Package Subscriptions: An option to buy a "Wellness Pass" (e.g., 10 sessions valid for a year) which appeals to her desire for a long-term wellness routine.
Detailed "Ambience" Gallery: High-res photos of the treatment rooms showing dim lighting, clean linens, and a clutter-free environment. This reassures her that the "vibe" is right for deep mental relaxation.
Testimonials Section: Specifically featuring reviews from women in her age group (40s-50s) discussing stress relief and hormonal balance.
MOOD BOARD
